The Forest 
There you were as a young girl, looking in your panties and discovered a stain of blood, and for a while you thought you were going to die, but then you realized that this was your step into womanhood, and your journey through The Forest had just begun.

The Big Bad Wolf
It arrives like a lightening from a blue sky. The Big Bad Wolf, or as we know it, PMS. But do not despair, it will always walk away again. We cry and we cry and we never understand why, until the blood starts to flow a week later and all of the pieces fall into place.

The Hunter
Imagine the feeling you many times experienced while standing among a crowd of people and starting to feel a flood in your pants, and then imagine that you won’t have to feel that anymore. With The Hunter, you feel happy and proud of your womanhood, because your body works!

Påsarna till menskopparna

Brief:
Återberätta sagan om Rödluvan på ett sätt som speglar vårt moderna samhälle.

Lösning:
I samarbete med Menskoppen.se valde vi att göra en ny uppsättning menskoppar som alla speglade en karaktär från Rödluvan. Kopparna kommer i påsar med design anpassade utefter karaktärerna. Till varje menskopp följer en kort text om vad just den menskoppen står för.

Insikt:
Mens kan fortfarande upplevas som skambelagt, när det i själva verket är något som unga kvinnor bör känna sig stolta över.

 

Team:
Copy – Veronica Bengtsson & Jonna Berghäll
AD – Cecilia Thulin

(fiktivt case)

Kopparna

Project Details

Date: 17 januari, 2018


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